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Executive Summary

Our Mission: The Social Panacea is an app that will connect college students with potential friends and help them create meaningful friendships. With an advanced algorithm and evidence-based methods, our company is changing the way that college students create friends and meet people.

The Company: The Social Panacea, LLC is created by college students, for college students. We know how difficult it can be to make friends, especially in college and into adult life. We strive to solve the issue of isolation and loneliness. Panacea is the newest app that connects people with potential friends and local events catered to their interests. Using cutting edge technology, Panacea will mend together the greatness that is social media and versatility that is event companies.

Market Size: The social media market has been and is projected to grow exponentially. BusinessWire and Forbes found the projected numbers to grow at a CAGR of 25.38%. This results in the mobile app advertising revenue market to currently be $36.1 billion. Not only this, but 22% of all Americans feel serious loneliness (Harvard). Our Total Available Market is 30.2 million people ages 18-24.

Financial Projection: We plan for our end of year revenue for year 1 to be $110,000 (see table below for breakdown). This will be achieved through our three revenue streams: monthly subscriptions, ad revenue and business partnerships. We are requesting 10,000 to be able to further develop and market the app.